In order for the best digital marketing agency, first, we must understand “what’s digital marketing”, “will digital marketing benefit your business” and answer fully the question “how do I get more leads for my business?” – which should be the purpose of any marketing.
Exactly what is a Digital Marketing Agency?
The dictionary definition of Digital marketing may be the marketing of products using digital technologies, mainly on the web, but also including mobile phones, display advertising, and any digital medium. So easy to summarise in one sentence, yet it can be a complicated process to get right and to ensure that all of your digital marketing is working together, not as silo activities. That’s where the expertise and experience of the very best digital marketing agencies can be hugely beneficial.
Traditional advertising, newspapers and paper directories, such as for example Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would visit a computer to search for a product or service, nowadays people are connected to the internet all day, every day and “live online”. Searching for information, something or service is as quick and simple as searching on a laptop or computer at work or picking right up their mobile telephone or tablet. Digital marketing focuses on getting your information, services and products in front of people if they are looking online. The very best digital agencies understand the buying procedure for your products and services and make sure that your information is prominent to the potential customer at the appropriate time. In the digital marketing world, the many stages of the buying process i.e. research, consideration and buy are called “micro-moments” and the very best digital marketing agency will show the relevant information, service or product at the targeted time in the buying process.
Whilst some digital marketing agencies may also create and manage traditional advertising or business marketing, such as newspaper advertising, specialist digital marketing agencies will concentrate on online marketing instead of “marketing companies” who commonly concentrate on TV, radio and print marketing.
Regardless if your organization is business-to-business (B2B) or business-to-consumer (B2C), digital marketing can be a fast, often instant, and reliable method of getting leads into your business and driving up revenue. The most effective digital marketing agencies will manage each of the digital advertising based on return on investment (ROI) ensuring the leads generated are in a cost that makes business sense and increases profit levels. Digital marketing will benefit your organization and answers the question “how do I get more leads for my business”?
Digital marketing, sometimes known as website marketing, can be broken down into a number of important features and services:
Search engine optimisation, most commonly abbreviated to “SEO”, is the process of getting the website found on engines like google when people make a search relevant to your organization, services or products.
Regardless if your website is e-Commerce or selling services it will drive leads and sales into your business if it’s found for the search terms people use (also known as “keywords”) to look for them in Google.
SEO requires experience and knowledge of how Google reads your site. Digital Marketing Agency New York What messages and information you need Google to read for a webpage or website and knowing where you can place that information so se’s can find it. An excellent SEO company will have a proven history of ranking websites high in the search results.
SEO works best once the proven methods of obtaining rankings are applied together with latest trends which are driving traffic. A good example of this can be a “near me” phenomenon, which includes seen a 150% growth within the last 12 months, where mobile phone users are adding “near me” to their search query i.e. “SEO Company near me”. These customers are looking to buy and buy from a local service or product supplier.
Although SEO can be quite a stand-alone service, it is most effective when combined with PPC, social media marketing and reputation marketing. SEO is also the cornerstone of effective PPC, social media marketing and reputation management campaigns.